Beer Game Essay Example | Topics and Well Written Essays - 500 words

Beer Game - Essay Example The main probable causes of this phenomenon as seen in the graphs are inefficient policies in supply chain management, forecasting errors in consumer demands, and delays in processing information and orders. For example, if there is lack of communication within the supply chain, or at least between the directly interacting ladders, it causes magnification in discrepancy up to the maximum level as orders move upstream to the factories. Additionally, failure to accurately forecast demand increases causes the supply chain to run out of stock and fail to safeguard inventories. Moreover, delays in processing information and orders cause either product shortages or overabundance of stock. This results in increase in the operational costs of the teams. 2. There are several ways to correct these problems to reduce the costs of this bullwhip effect. One is the use of a supply chain management tool that allows customers to determine the inventory levels of supplying factories. This could resul t in an agreement between the vendors and consumers on the adequate amount of inventory based on buyer demands. This reduces the risk of inaccurate forecasting.

Business decisions Essay Example | Topics and Well Written Essays - 500 words

Business decisions - Essay Example The company is also finding it difficult to undertake product differentiation. Moreover with the present global financial crisis, the company is also facing the problem of lower spending by the customer. Finally due to the housing crisis, rising unemployment rate (9.9%) and the steady depreciation of the dollar has led to a huge current account deficit for the country. Larsen must conduct proper research to understand the customer. The company should continue with its marketing research programs. This would give knowledge of the customer’s needs and wants during these recessionary periods. The company must continue with its advertising budget. This strategy follows from a popular theory that states that companies who advertise during recession are the leaders when the economy bounces back. It should prepare ads which tend to focus on family values rather than the extreme fun and humor ads. In order to cut costs the company can resort to reduce the duration of the ads rather than scrapping them as a whole. The company can also put emphasis on direct marketing as a promotional tool. Larson must also reforecast its demand estimates. These estimates should be made on the basis of actual market conditions. The demand estimates must be made on the basis of scenario planning where different scenarios would be considered while forecasting the demand estimates. Larson must also change its pricing strategies. Instead of a cost plus pricing strategy it can adopt a marginal cost pricing approach in which the company would charge only the additional amount apart from the total cost coming from labor and materials. The advantage of this strategy is that the company can set up prices of the products near the marginal costs during the periods of poor sale. . (Weinburg College of Arts and Sciences, n.d.) Finally the firm must look towards expanding into newer markets like Asia which offer tremendous opportunities. Lastly it can also identify its business

Project Staff Essay Example | Topics and Well Written Essays - 1500 words

Project Staff - Essay Example unctioning is explained in this paper with special emphasize to functioning of effective work groups, elements of group effectiveness, process gains and process losses. Many of the current organizations are encouraging group work or team work because of the immense advantage team work have on individual work. In fact most of the project works need team performances rather than the individual performances in order to execute it successfully. Individual brilliance may not reflect in a team work. For example, if one out of the 10 members of a team performs badly, the entire mission could be failed even if the all the rest nine members perform excellently. For the effective functioning of the team, the entire team members need to identify the various processes involved in the project for the team’s progress. Process gains and process losses are the part of a project team functioning. Identification of these characteristics will help the team to perform well. A winning team is like orchestrating a piece of music and it doesnt happen by chance. It requires a great deal of information, careful thought, and sound resource management (Vokoun, 2009). It is not necessary that all the workgroups function well. The characteristics of the work group members are important in making the group work effective. Each member of a group is just like the links in chain. Even a single weak link can spoil or break the chain. Same way even single member of the group can spoil the entire objectives of the group work. In other words, a group work will be effective when all the group members combine well and complement each other. The first step in constructing a productive and goal-oriented work group is to gather information (Vokoun, 2009). Information about the project, its objectives and the skills required to complete the project are important for forming the work group. It is not necessary that an effective and efficient member in a group would be effective in another group.

Predict the performance of emerging financial markets through the Essay - 1

Predict the performance of emerging financial markets through the financial reports of companies - Essay Example As a consequence, any event occurring in one part of the world will definitely have an impact on the rest of it. The recent recession has led to the downfall of many financial companies, banks, manufacturing companies and stock markets all over the world. Companies have been wiped out or taken over, property rates have crashed and gold prices have soared in the past one-two years. The situation has however not been too grave in emerging markets like China, India, Brazil, UAE and Argentina. The subprime crisis which was the cause of the economic meltdown did not affect emerging markets to a great extent. This was possible because the lending policies in these countries were strict and banks and financial companies could not lend to people with bad track records. At a time when global economy is reeling under one of the worst recessions and uncertain market conditions, there is an urgent need to study and analyze in detail the possibility of predicting the performance of markets. This prediction assumes more importance under emerging market conditions. When many companies and banks have gone bankrupt in the developed world, surprisingly, in the case of emerging markets, this has not been witnessed. In this study, we will examine certain companies and their financial statements for the previous five years and see if we can arrive at a conclusion about the relevance of predicting the future of emerging markets. The results of the study would not only be beneficial to students, researchers and economists, but also to decision making bodies that might be planning huge investments in emerging markets. The need of the hour is a stable global economy and this can be achieved only if there is very low level of risk and uncertainty when huge investments are made by individuals, business houses and governments. Not much literature is available about the results of previous research in the field of predicting emerging markets based on the performance of companies in Saudi

Tupac Amaru Revolutionary Movement in Peruvian History Essay

Tupac Amaru Revolutionary Movement in Peruvian History - Essay Example Its impact also exceeded the Peruvian border. Indeed the Cuban Revolution was one of the direct consequences of the Tupac Amaru. Victor Polay and Nestor Cerpa Cartolini: Victor Polay Campos is the founder of Tupac Amaru Revolutionary Movement (MRTA) in 1983 and is the leader of the group military Tribunal in 1989. He appears to keep hold of a position of his family say that Campos, fluent in Spanish, French and also Basque. He gets sentenced several times but last for 32 years prison on March 21st, 2006. ‘Campos’ is the son of victor Polay- Risco, the founder of Peruvian Aprista party and is the son of a half Chinese comes in Peru to work in the sugarcane plantations. Nestor Cepra Cartolini: (born in 14, August, 1953 Lima) in a working class district of La Victoria. He becomes the leader of the Peruvian Tupac Amaru Revolutionary Movement (MRTA). As a union leader in the 1970s, involves in the invasion by workers of the Cromotex Textile factory in December 1978. In the ea rly 1980s, becomes involved with the nascent MRTA and comes to the leader position of the San Martin Zone Committee in haste and after that to the national leadership of MRTA. Origin of Amaru Revolutionary Movement The MRTA originates from the amalgamation of the â€Å"Marxist-Leninist Revolutionary Socialist Party† and the militant section of the â€Å"Revolutionary Left Movement† in 1980. A number of former members of the Peruvian Army participate in the leftist â€Å"Government of the Juan Velasco Alvarado† (1968-1975). Whereas the â€Å"Marxist-Leninist Revolutionary Socialist Party† rose from a legal political background, the â€Å"Revolutionary Left Movement† was a faction of the â€Å"Revolutionary Left Movement†, a Castroist guerrilla group which suffered a sheer defeat in 1965. The MRTA attempts to bring other leftist movements on a unified platform, following the first autonomous elections in Peru after the military regime of Juan Velasco Alvarado (1968–1980). Operations of Tupac Amaru Revolutionary Movement: The first operation of the Tupac Amaru Activists occurs on 31 May, 1982. In the operation , five members of the organization under the leadershp of Victor Polay Campos and Jorge Talledo Feria robbed a bank in La. Both Victor Campos and Jorge Talledo were the members of the Central committee of the organization. In the operation, for the time, the movement lost its member Talledo. Peru’s counterterrorist agenda diminish the strength of the group to carry out more operation and through the passage of time, the organization suffers from internal clashes as well as aggressive clashes with other Maoist rival, the imprisonment or the pass away of the senior leaders and loss of leftist support in 2001. The fighters of the organization led an attack on the town of Jean located in the northern part of Cajamarca on 6 July 1992. After a severe shootout, they were driven out of the town and a police ma n named Eladio Garcia died in the firefight. In its final but the most violent operation, Fourteen armed Activists of the Tupac Amaru Movement took up the Japanese Ambassador’s abode in Lima and held 72 â€Å"hostages for more than four months†. In December, 1996, the last major action of the Tupac Amaru guerrillas ended unsuccessfully with the death of Nestor Cerpa Cartolini, the second Commander

Othello William Shakespeare Essay Example for Free

Othello William Shakespeare Essay * William Shakespeare created one of his most famous plays Othello to investigate in an influential manner the unrelenting issues of racial discrimination and gender equility. Based on the tale ‘Un Capitano Moro’ (The Moorish Captain) by Giovanni Cinthio, Othello was written during the epoch of 1603. Due to the actions of Othello, in the midst of a small cast, there is an exploration of sexual jealousy, and thus this play has earned a title of a domestic tragedy. * In this, the final scene depicts how the tragic hero Othello acquiesces to his incurable blemish and reaches his cessation. The foreseeable ending is cathartic for the audience to experience catharsis, as they experience a passionate feeling of trepidation and pity. Shakespeare shows how he is able to differentiate an individual’s personality in the unchanging hierarchy of his society. * This was achieved through the Turkish invasion in Cyprus where the Venetians fought purely for national identity. Intertwined in the play, the Machiavellian character of Iago brings a certain rise to chaos and blurs out all the lines between appearance and reality. Saying this, by Shakespeare’s intense use of language, the emotional engaging final scene, brings back a certain order; giving light to issues of truth, race and female insubordination and defining the central protagonist. Context: * Written between 1601 and 1604, Othello’s context is based around the eras of the Elizabethan and Jacobean epochs of English history. Between the two different periods, the Renaissance ideologies are greatly encompassed. These ideologies are that of a cultural movement occurring throughout Europe in the 14th to the 17th centuries. In the crux of this era, a deep understanding of characters and issues in Othello may perhaps be attained from the initial actions of the play, being set in one of the foremost cities of the Italian Renaissance. Moreover, this period also brought with it the Protestant Reformation which was commenced by Martin Luther which viewed the refusal of medieval Christian values. The Protestant theology believed that God’s divine plan of rational and moral logic was constant throughout society; one which developed in the unchallengeable hierarchy. * The Chain of Being was the reason for such order whereby it relegate all beings to ones rightful place and purpose in the universe. To preserve such a harmony, people had to develop reason and intellect to rule their emotions. In difference to such strict array, the Renaissance also gave rise to Humanism. Pico Della Mirandola here declared that â€Å"one could become as low as an animal or through intellect and imagination become equivalent to God, at least in understanding†1, which I believe may have shaped Shakespeare’s traditional thinking in Othello. * The selection of using a black tragic hero was indeed controversial, and furthermore those â€Å"Blackamoors† in Shakespeare’s previous dramas were without a doubt wicked. This is exemplified through Aaron in Titus Andronicus where this drama exclaimed ‘If one good deed in all my life I did, I do repent it to my very soul’(Act 5, Scene 3). Due to the conflict with Spain during the Elizabethan period, Blackamoors arrived in England and were reduced to servants or slaves. Therefore it is obvious that the audience of the era would have seen Othello’s superior military position as a serve rebellion to natural order. * Nevertheless, although the importance of race in Othello, it is essential that the audience recognises that the play is created primarily for the concern with class and subordination rather than forceful racism. The historical and geographical setting also plays a major influence in bringing various amounts of symbolism to the play. Venice was seen as a locus of Christian civilisation, rational order, culture and prosperity. It was also linked with poisoning as it was the birthplace of Niccolo Machiavelli. Moreover, the city was at the forefront of the battle, between the Christians and the Turks; who were seen as malicious, barbaric infidels. * The conflict was move to the island of Cyprus in 1570 which was a place isolated from civilisation and allied with Aphrodite, the goddess of love- and thus deemed a place of wild infatuation. Therefore we can see how this setting is able to show Othello’s inner conflict and dichotomy of identities; between the civilised and the barbaric, the Christian and the Pagan, the good and the evil within himself. Theme 1: Women * According to the time that the play was written in and the general hierarchy within Venetian society men hold all the power and women are considered to be of low intellect. Yet it is the women that speak the most sense throughout the play and it is also the women that are able to trust other characters in the play. Each woman represents a different social level, Desdemona being the highest and Bianca being of the lowest. Each sexual relationship in the play provokes some jealousy between the couple. * Bianca does not appear in the play as much as the other female characters yet her presence is key to the death of Desdemona as well as other play themes. Iago often refers to her as a prostitute, A house wife that by selling her desires, Buys herself bread and clothes. She has fallen in love with Cassio, yet he does not speak of his returned affection for her due to his desire for status, and her social standing would affect this dramatically. She is the jealous partner in this relationship and expresses this when Cassio produces Desdemonas handkerchief, which Iago has planted in Cassios room. * As Iagos wife and Desdemonas lady in waiting Emilia helps link Iagos plan. It was she whom supplied the Desdemonas handkerchief for Iago. This helps Iago distort Othellos views about Desdemonas fidelity. It is interesting that she does not question Iago too much when she gives him the handkerchief, it could be considered that this illustrates female ability to trust in the play. However she also remains ignorant of the entire plot until the end, when her life comes to an abrupt ending, at the hands of her husband, Iago. She often failed to think before saying and performing some action. This, without much thought, uncovers her husbands plan, but she fails to consider the consequences for herself. This is very different to her husband, who seems to plan out every word in order to get the right response. It is apparent that this is quite an unhappy marriage, made clearer through their dissimilar personalities. She has many honorable qualities such as her honesty in addition to her loyalty towards Desdemona. Iago does not treat her like his wife until he requires something; this shows this marriage was purely one in order to gain status among piers. * Throughout the play Desdemona is a symbol of innocence and helplessness. However on first encounter with her she appears to be mature and quite perceptive of events around her. Iago often tells Othello that she is unfaithful. It seems that she refuses to accept what is happening. Her views are impartial. She has a tendency to be sympathetic towards other peoples situations, like Cassio. This also further inspired Othellos jealousy when Iago pointed out they were speaking in privacy. She often pays attention to other peoples thoughts yet remains cynical if they differ to her own. She has a loyalty to her husbands in all aspects of life, whether it is mental or physical. If Desdemona had been an emotional void then Iago would not have succeeded in his plan. This would have meant that she would not have lied to Othello about losing the handkerchief, which she did so as not to hurt his feelings. However Othello sees this as an attempt to deceive him and conceal the alleged truth about her affair with Cassio. Even her final words, indicate that she blames her death on herself, and not her jealous husband. * Othello was indeed a tragedy, in which out of the three women that are introduced, only one survived. Although the women were all rational in thought and trusting, their trust was often misplaced, in gentlemen like Iago. As well as this regardless of their intellect and contemplation of events around them (in some cases) this was not enough for them to rise up in society, as women had no opinion in the time of the play. Although Shakespeare undertook many modern day ideas, he did not do this for a modern day society, as it would not have allowed so many events to occur, and it would not have been considered realistic by the viewing public. Theme 2: Appearance vs Reality. * When we are able to see the hidden truth in the closing scene of Othello, the distinct battle between appearance and reality is concluded, giving a clear exposure to the understanding of all the characters and issues of the play. Notably, productions of Othello during the Elizabethan epoch would have used a white actor as the protagonist, and masked their skin with black makeup. * This ultimately emphasises the immense difference between external appearances and the internal reality, whereby the obvious dishonesty of the white Iago is juxtaposed with a fundamentally dignified black Othello. This is further promoted by the lines of the Duke in Act 1, who confirms that ‘If virtue no delighted beauty lack/ Your son-in-law is far more fair than black’. * Iago has the ability to clearly identity the fraud of appearances; as also he is the most likely to lie, he gains a trust from all characters in the play which concludes as being fatal to Othello. Iago further says ‘I am not what I am’, as he is able to put on a fake honesty in society and only tells of his wickedness in soliloquy with the audience. * Thus wickedness allows Iago to affect the thinking of Othello and moreover creating a crude image that ‘Cassio did top  her’, hence believing his obscure reasoning and logic and making Othello take this as the truth leading to his disastrous endings. The soubriquet of â€Å"Honest Iago† is continually reiterated by Othello, Cassio and Desdemona; hence it is cynically mocking those he wanted to deceive. Moreover, in the closing scene, the truth is slowly revealed as Iago is finally revealed as the villain who he is seen by the audience throughout the whole play. * Although, in the final resolution to ‘never speak word’, Shakespeare is able to penetrate the message of the very mysterious and inevitable human nature which Iago represents. Actions made by Othello are depended on the characters ability to not see things. He is able to blame and prosecute Desdemona even though he never witnessed her so called unlawful act against him, and Emilia- although she does witness Othello’s extreme anger and sadness over the loss of the handkerchief- she does not properly see what her husband has done to cause this. * Thus it is obvious to see how the importance of the ‘eye’ imagery in the final scene as it helps to demonstrate a material realisation of the actual fatal truth. Once Othello has committed his own suicide, Iago is invited by Lodovico to ‘Look on the tragic loading of this bed/ This is thy work. The object poisons sight, let it be hid’. * Formerly, Iago poisoned Othello by pouring ‘this pestilence into his ear’. Conversely, it is as though Shakespeare is parodying the heroes need for ‘ocular proof, as it ends as the eye which receives the poison; with the man himself Othello being a part of the typical ending for a Shakespearean play, a horrific massacre. We then gain an understanding from the conclusiveness of death a certain reality and moral implication on issues of truth within the final scene. * Furthermore, it is only a given that Emilia protects Desdemona as ‘the sweetest thing that ere did lift up eye’, followed by Othello confirming his own wife’s truthful innocence by declaring of her look that ‘This look of thine will hurl my soul from heaven’. Hence in the closing scene of the play, Shakespeare uses both visual and auditory imagery to show the difference between appearance and reality and deepen our understanding of the character Othello. Theme 3: Order and Chaos * The final scene, due to Elizabethan context, brings to place the restitution of order; which helps to reunite the characters with concerns they have detained throughout the play. All Shakespearean plays depict a hierarchic society to maintain the cosmic laws of God. * A great amount of torment in the 17th century came from this Great Chain of Being, as a disturbance of this order possibly would force the world into great chaos, one which out does any of the kind. Othello is given two roles in this, one as the creator of chaos, and the other, the protector of order. Being held at high regard as the military general gave him the label of a hero and defender of Venetian civilisation. * However, due to his race and colour, Othello also was seen to be threatening the white authority of the state. Much the same of the island of Cyprus, Othello was colonised by Venice, and used, however never fully becomes a Venetian. * With social fears of miscegenation, Othello’s position as an outsider was forced upon him, and hence by Brabantio’s repulsion at the harsh image of a ‘black ram tupping your white ewe’. Yet, like all Shakespearean plays, order is restored in the final scene. In this scene, Othello is able to re-establish himself as a heroic soldier through his suicide, by getting rid of the barbaric Turkish enemy. Through the uses of chaos and order, it represents the battle between Christians and Infidels. In the closing scene of Othello, Emilia reiterates ‘play the swan/ and die in music’. * This natural imagery says that it is possible that the laws of nature or religion are extremely powerful in society. This belief is further exemplified through the religious turmoil of the previous century, as Protestants were harshly persecuted under the rulings of Queen Mary I. * Thus, it is obvious how religious devotion kept world order. We can further link Othello’s character to black magic and a pagan history through items such as the handkerchief, illustrating the disorder of the unknown to the Venetians. This is further linked with Christopher Marlowe’s, Doctor Faustus who is able to create a sense of disorder through his associations with the devil. Saying this, at the ending of Othello, Shakespeare verifies that chaos and disorder can occupy the microcosm of an individual. * As Othello states ‘Perdition catch my soul/ But I do love thee; and when I love thee not/ Chaos is come again’, we can see how he foreshadows an expression of self chaos at the loss of Desdemona’s love. Next to the ‘temptation scene’ of Act 3, we see how Othello succumbs to the ‘green eyed monster’ of pure jealously brought on through Iago’s evil mind games. * This extremely powerful human emotion releases the beast hidden in Othello. This can greatly be seen in the breakdown of his language which has been his tool to command order throughout the whole play; typical of his contextual authority. He cries ‘Pish! Noses, ears,/and lips. Is’t possible? Confess-handkerchief! O/devil! ’, illustrating his confused mind and disorderly insecurity over Desdemona’s fidelity. However, as the play closes, Shakespeare leads Othello back to person order. * In ‘killing himself to die upon a kiss’, Othello is able to seal his bond with his sweet and innocent wife, Desdemona and eventually dies in an act of love. Ultimately, the final scene of Othello, illustrates to the audience the utmost importance of the restoration of order, in terms of both social structure and the individual. Conclusion: The final scene of Shakespeare’s Othello, offers us a sometimes erratic, emotion and foreseeable series of events. However this type of ending is extremely effective. It is in agreement with various traditional Aristotelian tragedies by the way it involves an intense feeling of pity and fear for the audience’s entertainment. Moreover, the exaggerated ending of the play brings intensity and incites the readers to look upon the nature of the characters in the various issues amongst the play. Mainly, in the final scene, we see the flaws of the tragic hero, the Machiavellian disposition of Iago, the way women are seen and positioned in Shakespearian context and lastly the necessity of order after the use of chaotic dimensions. Ultimately, the various emotions and thoughts put upon the audience in this final scene of the play Othello, helps promote and illustrate how it is one of Shakespeare’s most intriguing and controversial plays.

The Sustainable Event Management Environmental Sciences Essay

The Sustainable Event Management Environmental Sciences Essay This report will general introduce what is sustainability and to link all the concepts and theories to the Beijing Olympics. All the sustainability policies will link to the Triple-Bottom-Line theory and with suitable recommendations. The general idea of what International Olympic Committee IOC is about and the role of IOC play with the Olympic. All the economic, environmental and social impacts that did by Beijing during the Olympic Games. The environmental successful point and failures that the Beijing Olympic faced. How Beijing can improve or how the London Olympic can learn from Beijing Introduction The purpose of this report is to critically analyse concepts and theories of sustainability relevant to the events industry. All these sustainability policies will link to the Triple-Bottom-Line theory and suitable recommendations will be shown. Sustainability development means to protect the environment, but still meet the need of human, without compromising the future generations need and development. The term sustainability derives from a political and socially constructed terminology that supports the universal policy of sustainable development (Dresner, 2002; Rogers et al., 2008). In more recent times with a greater appreciation by nations of environmental matters and a move to a more sustainable society, the IOC requires the Olympic Games host country to implement strategies to protect the environment, observe concepts of equity and social justice and, where possible, minimise consumption of energy and water. The wastes minimise and to ensure that it is recycled as much as possible are the critical factors for selection when a country is bidding for the Game. The Beijing Olympic was the greenest Olympic ever, and will prove by articles, journals, etc. The aim and objectives To critically analysis the sustainability policy of the Olympics, create linkage to the Triple Bottom Line theory and provide sustainable recommendations for critical appraisal of the Olympics sustainability policy. International Olympic Committee IOC The Olympic were nearly ended in 1976 Montreal Olympics, Canada. Due to the large venues built and the investment was 10 times over from the original budget. Olympics not only need to carry a heavy debt burden but also damage the environment. Therefore, Olympics now focus on the sustainable development when the cities bid for the Olympics (Aim of Olympic 2008). One of IOC roles is to encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly (IOC 2011) The Olympic Movement Agenda 21 was examined during the third IOC World Conference on Sport and the Environment in Rio in 1999, and approved by the IOC session in Seoul in June 1999. The goal of Agenda 21 is to increase the participation of local residents, to improve the social-economic and health benefits they derive from it, strengthen international cooperation projects for sustainable development, help combat social exclusion, encourage new consumer habits, promote a sports infrastructure which is even better adapted to social needs, and further improve the integration of development and environment concepts into sports policies (IOC 1999). The Beijing Olympic 2008 The idea of Green Olympic in Beijings bid was the strongest element to win the right to host the 2008 Games. The Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG)s environmental programme was focused on improvement, protection and awareness-raising. The Olympic venues were constructed by environmentally friendly and energy-saving building materials. Beijing has put significant efforts to improve air quality, expand forestation, enhance public sewage and waste treatment systems.(IOC 2012) When Beijing was awarded the Games in 2001, the IOC Evaluation Committee noted: Beijing currently faces a number of environmental pressures and issues, particularly air pollution. However, it has an ambitious set of plans designed, which are comprehensive enough to greatly improve Beijings overall environmental condition. These plans and actions will require a significant effort and financial investment. The result would be a major legacy for Beijing from the Olympic Games, which include increased environmental awareness among the population. (IOC 2012) As the first developing country to host the Olympic Games, US$17 billion was invested on environment initiatives by China for the Games. China was not only to fulfil its original promises in the bid, but also to gain great achievement on environment sustainability (UNEP, 2009). Greenpeace has made a evaluation conducted that the BOCOG and the Beijing government had created a positive legacy in terms of environmental initiative for the city (Greenpeace, 2008). The Beijing Olympics made a great environmental achievements, therefore, the Beijing Municipal Environmental Protection Bureau and BOCOG won the first-ever IOC Award for Sport and the Environment for Asia at the 8th World Conference on Sport and the Environment in Vancouver (Benjamin, 2009). According to Managing Business Ethics, Triple Bottom Line was defined as the impacts of economic, social and environmental (Trevino Nelson, 2011). The triple bottom lint of the sustainable development referred to the simultaneous pursuit of economic prosperity, environmental quality and social equity. Economic Impact The Olympics always help to improve not a city, but also a countrys economy. Such mega-event requires considerable investments in infrastructural developments, sports venues, and other types of industries. Therefore, these will bring both short term and long term effects on the chinas economy and publicity. Beijing reached its highest economic growth rate of 12.8 percent, a gross domestic product (GDP) per capita of USD 6,331, and the fixed assets investment of USD 3.527 million in 2007. Based on the criteria issued by the World Bank, Beijings socio-economic development is graded on a world ranking in the range of the upper-middle level, recognizable for example by the increase of the average annual wage of 109.4 percent from 2001 to 2007. For the Infrastructure Projects, according to the Beijing Olympic Action Plan, Beijings total investment in Olympic-related projects is expected to reach USD $180 billion and is divided into three different elements. The first part was used in the Olympic competition venues and the related facilities; the second was spent on citys infrastructural development; the third part was invested in projects, such as environmental protection and transportation. One of the largest projects was the enlargement of Beijings international airport, which became one of the worlds top five busiest airports during the Olympic season. In order to meet the high demand of air transportation a new terminal is being constructed amounting to a value of USD 2.1 billion, which will be the worlds largest terminal with a direct connection to the downtown area in 15 minute intervals. With the Number 3 Terminal being completed in February 2008, the three terminals of the airport will have a future total annual handling capacity of approximately 82 million passengers. Beijing has spent USD 700 million on upgrading its public transportation system, in order to avoid the traffic conjunctions during normal or rush hours. There are several projects helped to ensure the Olympic tourists enjoyed an easy, fast and safe travel from one sporting event to another. Six new expressways will link the downtown area and the airport as well as other cities of China. Six new subway and light railway lines will allow for better travel connection. Additionally, several bus lanes have been introduced whereby, during rush hour, all vehicles except for public buses must keep clear. All construction sites were using environmentally friendly technologies and measures. For example, all old buses replaced with new ones that possess updated catalytic converters. Recommendation Beijing should push the industrial technology to a cleaner production. Renewable energy technology as solar lighting, geothermal heating and solar PV systems should be promoted widely during the Game. Smart design and energy efficient technologies must be used as the building standards for new buildings. Although the BOCOG has introduced environmentally friendly policies guidelines for construction or purchasing materials, because it is not mandatory, companies may not follow the guidelines. Environmental Impact Improve infrastructure to both run the 2008 Green Olympics needs, the need for sustainable development to achieve the capital. For the environmental aspects, the BOCOG had set a comprehensive framework in order to coordinate all the sustainability projects. BOCOG started in early 2002 to design an Environmental Management System (EMS) complying with the international standard ISO 14001. (UNEP, 2009) The ISO 14001 standard is to establish an organized approach to reduce the impact of the environmental aspects which an organization has under its control. This standard helps the organizations to minimize their operational negative impacts on the environment (for example, air, waste, water), and continually to improve their environmental performance. The Committee passed the ISO 14001 certification audit in September 2005 and one year later was also certified according to the new 2004 release of the standard. Beijing has launched a new vehicle emission standard to EURO IV for the Olympics in order to improve the air quality. This emission standard is the strictest standard in the world. During the Games, 20% of the Olympic venue electricity was purchased from wind power station which supplies with clean wind sources. The first Beijing wind power generation station can generate 100 million KHz of electricity per which, that means this capacity can meet 100,000 families demand. 27 air quality sampling stations were set up, in order to monitor the index of sulfur dioxide (SO2), carbon monoxide (CO), nitrogen dioxide (NO2) and particulate matter (PM10). 18 temporary sampling stations were added during the Olympic Games. The Beijing air quality was improved by these measures. The air pollution was decreased by 50 percent in 2008, and SO2, CO, NO2 and PM10 were decreased respectively by 30%, 12%, 32% and 32% compared to1998. Beijing has built 14 sewage treatment plants and put in operation. The sewage treatment capacity rise from 320 million cubic metres in 2001 to 800 million cubic metres in 2008 and sewage treatment rate increased from 38 per cent to 90 per cent during the same period. By 2008, 57%of the citys waste water had been treated and reused. In addition, the citys forest coverage of more than 51.6%, the green coverage rate reached more than 43% of the urban centers, and the nature reserve area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹8.18% of the total area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the city. (United Nations Environment Programme, 2009) Recommendation Although the BOCOG has introduced the Olympic timber purchasing environment guidelines, they lose the opportunity to introduce the internationally recognizable timber purchasing policy, for example Forest Stewardship Council (FSC) standards for construction material. The landfill development and waste incineration were the failures, for Beijing to use as an opportunity of the Game to move towards a zero-waste policy. Although Beijing had launched many long term measures to improve the citys air quality, they used temporary measures, for example reduced the vehicle numbers and industrial production were shut down. To make sure that during the Game the air quality meets the standards. Beijing could launched more clean measures to other cities, in order to improve the air quality and the air quality will meet the standards in long term. Social Impact Education (United Nations Environment Programme, 2009) BOCOG focused its projects on raising awareness of the environment in both primary and secondary schools, thereby targeting the younger generation of Chinese. The major educational initiatives include: The Beijing 2008 Primary and Secondary School Olympic Education Programme This program was worked with the Ministry of Education, 0.4 billion students involved and the aim of this program is to establish the Olympic Model Schools (to teach, practice and promote the value of Olympic). This program encourages the students to live in an environmentally friendly way. 200 Beijing schools out of 556 were nominated as Olympic Model Schools. The Reserve a Barrel of Water this Summer Initiative This project carried out in the primary schools. The aim is to develop initiatives of water saving and to promote the importance of water saving. Communication (United Nations Environment Programme, 2009) BOCOG has developed several initiatives to spread the message of environmental values among the general public. Among the major projects, it is worth highlighting: The Green Community and Green Home Campaign The aim of this project is to raise the environmental awareness among Beijing families and communities, for example to reduce the using the water and energy saving, waste sorting and green consumption. The Campaign launched in Beijing and 886 communities were involved by the end of 2006. The One Day, No Engine Sounds Campaign This project aim to encourage Beijing citizens to use public transport more than private cars, and to raise their awareness about the air and noise pollution. 504 institutions joined the Campaign after this has launched. The Beijing Green Map Initiative The project was developed by BOCOG and the Municipal Environmental Protection Bureau, encourages Beijing citizens to label the environmental and cultural facilities around the city. The Green Olympics, Green Action Team BOCOG was launched this team in 2004, and the Beijing Environmental Protection Bureau to promote Olympic environmental values, sustainable development principles, good energy saving and water saving practices and environmental awareness in general. Lectures and promotion activities were hold by this team in different places, for example, in schools, factories, universities, libraries and communities Olympic sponsorship maker Coca-Cola and Samsung are each given a commitment to the environment. The Coca-Cola Company has committed that natural refrigerant was used by all Olympic venues freezers and vending machines, excluding the climate change will increase greenhouse gases HFCs (HFCs). Samsungs commitment that all Olympic series phones SGH-F268 phone will not contain toxic material polyvinyl chloride (PVC) and brominates flame retardants (BFR). Recommendation All the Olympics sponsors who using the refrigeration equipments such as Coca-Cola, McDonalds, etc, failed to seize the opportunity not to use hydrogen fluorocarbons (HFCs) natural refrigeration equipment. Electronic equipment sponsors, such as Lenovo and Panasonic missed this opportunity, as they failed to provide products which contain without polyvinyl chloride (PVC) and brominates flame retardants (BFRs) and other toxic substances. Conclusion Beijing should continue the successful achievements on environment after the Olympic Games. Beijing had developed mass transportation and to implement the environmental policies and regulations are encouraging signs that the government understand the environment more. The Greenpeace urges that when the Chinese cities are devising economic development policies, they should consider environmental protection. As China is one of the fast growing economies country in the world and now China is facing serious environmental challenges, the environmental achievements of the Beijing Olympics, especially the long term infrastructural improvements, need to be spread to other cities in china.